How do dating apps make money? Subscriptions: users pay a fee for using the app for a certain period of time. Ads: apps generate money by selling space for ads to third-party companies. Premium plans: users pay a fee to unlock additional features.

What age group uses dating apps the most?

Adults aged 33 to 44 years were most likely to use the social dating app, as 19 percent of respondents from that age group confirmed being current users. Tinder is one of the most popular location-based casual dating apps in the United States.