Turning free users into paying subscribers is at the core of the business of dating apps. Tinder gives non-paying users around 25 swipes per day. Tinder spreads its features into three tiers: Plus, Gold and Premium, which cost approximately $9.99/month, $29.99/month and $39.99/month respectively.

How does tinder app make money?

Tinder generates almost all of its revenue from subscriptions. Swidler says that Tinder Gold — the premium subscription service it rolled out last year gives users more features for $14.99 a month — is a big reason that sales are up.