Passion is often rated the most important or attractive personality trait by both men and women. Women are attracted to men who have a passion for something that they are really into.

What is the most attractive quality in a partner?

Friendliness. Partners who, everyday, take the time to know each other well, to appreciate one another, and to catch and respond to each others attempts or emotional bids to connect have rich friendships, McNulty said. This involves support, humor, empathy, and many other positive qualities.