What is Tinder marketing strategy?

When Tinder launched in 2012, the startup famously applied guerrilla marketing techniques that became known as its “Party Strategy“—they invited attractive people to download the app, attend large parties on college campuses, and show the app to select partygoers. The technique helped Tinder spread organically.

Does Tinder have a slogan?

Tinders tagline “Swipe Right” is a transactional headline. A user swiping right on a profile in this infamous dating app indicates that they would like to match or connect with the person on the other end.

Who is the target audience for Tinder?

According to April 2020 survey data of adults in the United States, 15 percent of respondents aged 18 to 29 years were currently using Tinder. Adults aged 33 to 44 years were most likely to use the social dating app, as 19 percent of respondents from that age group confirmed being current users.