The circle-system of Googles social media was complex and not very user-friendly. Creating circles for family and friends, and then sharing only for those specific circles – the whole process did not appeal to the regular people. Contradicting to Facebooks group idea, the circles were not certain groups, either.

Why did Google Plus died?

Due to low user engagement and disclosed software design flaws that potentially allowed outside developers access to personal information of its users, the Google+ developer API was discontinued on March 7, 2019, and Google+ was shut down for business and personal use on April 2, 2019.

When did Google fail?

2018 But the platform failed to win people over, even after Google pushed it upon the thriving YouTube community. By the end of 2011, analysts were already writing obituaries. But Google decided to close the site only after discovering a data breach, in 2018.