While many of the popular dating apps are free, they also offer premium options with features such as customizable filters, read receipts, or an unlimited number of swipes. Some apps (Tinder, Bumble, etc.) have the paid option to reverse the swipes or see the people who liked you.

How many people actually pay for dating apps?

Paying users accounted for 14.48 percent of all online dating users in the United States in 2020. The Statista Digital Market Outlook estimates that by 2024 the share of paying online dating users will increase to roughly 15 percent.