What is a Landing Page? A landing page is designed to describe an offer—maybe a coupon, ebook, or a free trial—and encourage visitors to claim it. Though its connected to the website, it spotlights essential elements focused on conversion and doesnt usually have navigation buttons or other links.

Should landing page be separate from website?

One of the benefits of having your website separate from your website is that it is separate from all of your other pages. Again, landing pages should only have one conversion goal with only one possible avenue for reaching it.

What is the difference between landing page and website?

As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion. One goal, or call to action.

Where does a landing page go on your website?

8 Places you can include your post-click landing page link on your websiteFooter. One of the most common places to find a post-click landing page link is in the footer. Resource page or Product page. Sign Up page. Blogs. Banners. Pop ups. Contact link. Drop-down menu.Jan 6, 2020

Is landing page first page of website?

Landing page traffic comes from ads — Homepage traffic comes from many sources. Landing pages are separate from a business website — Homepages are the front page of a business website. Landing pages have a single goal — Homepages promote website browsing.

What is a landing page of a website?

A landing page is a standalone web page that a person lands on after clicking through from an email, ad, or other digital location. Once theyre on your landing page, users are encouraged to take an action, such as joining your list or buying your products.