lonely hearts ad in British English (ˈləʊnlɪ hɑːts æd) an advertisement placed by someone who is trying to find a lover or a friend. Collins English Dictionary.

What is lonely hearts column?

lonely hearts column in British English (ˈləʊnlɪ hɑːts ˈkɒləm) noun. the part of a newspaper or magazine where lonely hearts ads appear. Collins English Dictionary.

What is BAE full form?

Bae,” for example, is a term of endearment that is either short for “baby” or an acronym for “before anyone else.