The reason behind the failure of the product was simple, lack of research in the targeted demographic. Gillette tested the product with Indian Students at MIT and hence missed one crucial insight about shaving habits in India.

Are Gillette blades made in India?

Their manufacturing facilities are located at Bhiwadi in Rajasthan and Baddi in Himachal Pradesh apart from third party manufacturing locations spread across India. The company operates in two segments namely Personal Grooming and Oral Care. Personal Grooming segment includes blades razors and toiletries.

Who is the brand ambassador of Gillette in India?

actor Arjun Rampal NEW DELHI: FMCG firm Gillette today said it has roped in Bollywood actor Arjun Rampal as its brand ambassador. Gillette India Limited (GIL), one of Indias leading FMCG companies, sells mens grooming products under brands like Gillette Mach 3 Turbo, Oral-B and Duracell.

Which brand ambassador is Virat Kohli?

Hyperice NEW DELHI: Hyperice on Thursday said Indian cricketer Virat Kohli has partnered with the global wellness brand as an athlete-investor and brand ambassador.

Who is brand ambassador of Gillette?

actor Arjun Rampal NEW DELHI: FMCG firm Gillette today said it has roped in Bollywood actor Arjun Rampal as its brand ambassador.