A pay-per-lead (PPL) affiliate program is a cost-per-action (CPA) program that compensates an affiliate for getting prospects and new users. PPL is also known as a cost per lead (CPL). Pay per lead programs commonly requires a lead to: Submit contact info, e.g., name and email address.

What is a cost per lead program?

Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertisers offer. It is also commonly called online lead generation.

How much can I pay for a lead?

The most you can pay for a lead is $200. You should be willing to spend 100% gross profit to get a new sale because of the importance of investing back into the company.