Better Blades = More Outstanding Shaves Gillettes committed thousands of years of combined experience to make the worlds best quality blades1. Our best blades are long lasting, without sacrificing quality or comfort. Gillette is keenly focused on quality.

What makes Gillette unique?

When it comes to mens grooming choices, the style they choose, the tools they use, and the amount they pay are as unique and varied as men themselves. Because “one size” razor does not fit every man, Gillette offers a wide range of products giving every guy a comfortable shave at a comfortable price.

What is Gillette known for?

Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer.

How is Gillette innovative?

Gillette has the revolutionary idea of disposable blades so thin and so strong they were deemed impossible to forge by MIT-trained scientists.

How did Gillette gain competitive advantage?

Gillette was able to sustain its competitive advantage by making more small incremental innovations like adding 6 blades on the razor over one. The company also added new razor handling technology which enabled it to gain and maintain a competitive advantage.

Is Gillette successful in India?

As the first product designed for men specifically in this market, Gillette Guard is touted as one of the most significant product launches in Gillette history. Gillettes success in India hinged on its capacity to innovate.

Why was the Gillette ad bad?

People are offended by the Gillette advert because they believe that it is blaming men for something men are not entirely responsible for. Bullying, harassment, aggressive behavior are things women can do, too, yet campaigns highlighting the ways women can be bad are nowhere to be found.